I was really happy to see ” as part of of the “. So many people have asked exactly what is Finetune, and I think they do a great job of explaining what it is, and why it deserves to be an AIR case study.
The Finetune case study is something that shouldnвЂ™t just be looked at from the entire AIR perspective – this isnвЂ™t the first platform/deployment venue where Finetune has been smart enough to be one of the first people in/adopt ( the Wii player version immediately comes to mind). Its the execution of the branding strategy vision – to create more access points to this experience without diluting that said experience, that makes Finetune the case study to watch and reference. Finetune is definitely a product with a road map and that is what excites me about the evolution of that product/service – to me, the various deployment platforms are types of pitstops along the way and merely just parts of the bigger picture. All us techno-dweebs can be gushing over what a tight AIR application it is – but the strategy/marketing folk should be paying just as much attention.
No more metaphors. I promise!